A one-woman-army, who love to join forces with awe-inspiring people, and often help both brands and advertising agencies create great things. She is a curious creative soul, which has led her to write and publish a NYC food guidebook for the Danish people, create an 8bit Beyonce game that went viral, and embark on a journey to go work at some of the greatest advertising agency in New York City.
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Mentorbarn
“Dit hjerterum er en andens pusterum” is a creative platform aimed at opening the eyes of Danes to how “little” it takes to be a friendship family. Through stories about the children’s biggest wishes and dreams, which many perceive as everyday normalities, the platform delivers a message intended to inspire more people to sign up for Mentorbarn.
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Flow
Coming soon...
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Brooklyn Film Festival
“The Gathering” is a short film presented by the Brooklyn Film Festival, inspired by real accounts of alleged sexual misconduct in the film industry. The story is about three actresses who were denied roles due to harassment, and a chance encounter that reveals their shared experience.
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Volkswagen
“Visit the road”, is a respond to the danish law that makes it illegal to park your car in the beautiful danish nature. By partnering with danish landowners, Volkswagen made it possible for their car owners to take back the freedom.
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Beyonce
Lemonade Rage, is an 8-bit style side-scrolling browser game in which you play as Beyoncé using her baseball bat to break windows like Queen Bey herself does in the "Hold Up" video.
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Girltalk
The danish NGO, Girltalk, partnered up with famous top athletes, Line Røddik, Mathilde Kramer, Jeanette Ottesen and Malene Rasmussen, and hijacked a 7th grade sex education class in Denmark to talk about periods and sports.
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Jet.com
Jet.com is the place to go shop everything for summer. To make sure people knew about the great variety of summer stuff, we created a social game of 100 URLs for people to guess and win.
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Coca Cola
This Coca Cola commercial was the launch film for the campaign “Taste the feeling”. The commercial is told to the tunes of a cover version of Queen & David Bowie’s song, “Under Pressure.”
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Julep
“Throw Anything At Me”, is a celebration, championing every woman's innate power and the role that makeup plays in giving us that extra dose of confidence to tackle all the things life throws our way.
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Pip
PIP, the danish online gaming company, wanted to go against the grain and focus on the importance of feeling safe while having fun.
Services
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Sometimes people call me because they need a PR idea and at other times, they call because they need a big brand idea that needs to work across different medias. I love to do both.
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From key messaging to key look, putting brands together in a way that is perfect for them and interesting to the world, is one of my core offerings.
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Building a campaign platform and filling it up with ideas big and small and across all types of medias, is music to my ears.
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This is where it all started. I'm a visually thinking human and will keep pushing for beautiful crafted solutions.
I also understand that most people don't work in Adobe, so I offer presentations in Google Slides, Powerpoint, Keynote and Figma.
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When asked about creating noise for a new product or service, my only question is, when can I start?
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I have previously found myself under the wings of amazing and very talented Creative Directors with a copywriting background, which has really shown me the beauty and power of words. I have secretly been practicing ever since.
Words, taglines and manifestos are therefor always part of my creative process.
Not great with commas.
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Creating engaging and sharable content, with the potential to go viral, is often part of the briefs I work on.
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I help craft the perfect story that makes sure the audience either cry or laugh. Creating connecting is everything.
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Developing a brandbook that keeps your brand together, is often what my clients call me for. I love rules.
