What screams bad chemistry more than a really bad date? To launch the new design of Matas Natur, we decided to steer far away from rainforests and instead tap into a human insight that everyone can relate to. On the flip side, we introduced consumers to the 100+ natural products in the Matas Natur line as the perfect contrast: good chemistry.

Shooting Director: Nicklas Hemming Johansen
Line Producer: Oliver Burton
Stylist/MUA: Josephine Ilmi Johansen
Foto assistent: The Lab

Product shoot
Photographer: Sofie Staunsager
Retoucher: V5 retouch

Matas Creative Agency
Creative lead: Rie Sloth Rasmussen
Creative: Mads Mardal
Project Manager: Julie Sinius Bjørkman
+ hele Matas holdet