Through the bloody hustle, we’re right there with you. For International Menstruation Month, the Danish period underwear brand Flow Intimates asked me to help bring real periods to the forefront. And so we did—with LIVE bleedings on set, lyrics by Emma Sehested Høeg, and personal stories about menstruation all over Copenhagen and your feed. Go bleed.
To kick off the month, Flow invited their community and the women from the film to a festive breakfast. They got a first viewing at the film and got to share their stories with each other.
And then we took the stories to the streets.
