From the very beginning, Momkind was born out of curiosity. Nanna, the CEO and founder, was never afraid to ask sensitive questions or challenge the status quo. That was five years ago. Since then, much has happened—from developing hemorrhoid lotion to hosting events about sex after childbirth and creating hugwear for postpartum bodies. This community continues to grow.

Momkind asked me to distill all of this into a tagline, and here’s how it turned out.