Made from dust, cloud, hose and yarn, the very real Hinge mascots are the stars of this year’s European campaign.

Their deaths are brought about by real Hinge couples, a playful reminder of the app’s purpose: Designed to be deleted.

End cards so real,
we all touched them.

A peak behind the scenes
of building Hingie.
From early sketches to deconstruction.

Each couple got to create their own personal scrapbook, sharing a little bit of some of the things they like to do together. With a mixed media artist, we made the scrapbook come alive.

Birthday Collective
Founder: Corinna Falusi
Partner: Jamie Standen
Partner: Erik Norin
Global MD: Nicole Pinochet
CD: Line Johnsen
CD: Rob Danino
AD: Measu Bellay
Creative: Dalens Yara
Creative: Benedicte Morin
Creative: Juule Kay
Creative: Brennen Cooke
Executive Producer: Caro Buss
Strategy: Sonia Guitz, Donatienne Vaute
PM: Laurence Heine
PM: Kadia Sow

Production
Production Company: Pine
Director: Justyna Obasi
Executive Producer: Adam Holmström Meinking
Producer: Daniel Arfwedson
DOP: Norm Li
PM /Stills Producer: Ludwig Ljung
Director Assistant:Jelana ter Brugge
PD: Steve Summersgill
Props Maker: Niklas Hermansson @Fixas
Lead Puppeteer: Tim Cherry-Jones
Photographer: Viktorka Macánová
Videographer/SoMe: Sarah Lou Kiernan
Mixed Media Artist: Measu Bellay
Stylist: Kamilla Richter
Hair stylist: Gergo Svegel
Make up artist: Ricsi Fazes
VFX Sup: Mikael Pettersson
Service Producer: Eszter Répássy
Service PM: Pisti Födő
1st AD: Béla Bagota
Grade: Julien Alary
Grade Producer: Eli Sandal
Sound Design: Johan Johnsson
Post/VFX: Tint
Online Artist: Mikael Petterson
Post Producer: Leo Nottebohm-Kaiser